When I first started blogging, I had no idea what I signed myself up for. All I knew was that I loved to write and I wanted a way to be able to do it. At the time I was juggling 2 jobs. A lot of the girls that I use to work with at job #2 had blogs and introduced me to the game.
So I launched this beginner blog, without any photography or direction, unsure what I was doing. I used it like a journal at first, to vent, diary my day, express myself, etc. As time went on, I found other bloggers that had so much cool content and photography. I then decided to revamp.
I got a designer to help me put together a basic blog that I can use to showcase looks and also create content. I pitched to a couple online boutique for sponsorship. I invested in a good quality camera and away I went. I studied other bloggers closely, their poses, their styles, etc.
On the weekends I would shot looks with my husband. I would edit the photos as best I could and post 3-4 pictures per post, describe what I was wearing and talked a little bit about the look.
My social media following was not increasing and my page views were stagnant. I wanted more. I felt I was at a disadvantage because I worked 9-5 and after 5pm I’m running around chasing after my daughters. By the time I got them to bed, I was exhausted and in no position to focus on writing a blog post. During the week, you rarely find me dolled up. I do not wear makeup or get “dressed”. There would be no way I can squeeze in a look during the week. I do not have the time to do a full makeup look plus OOTD look, it seems merely impossible.
The Hunger for More
I told myself I would dedicate an hour a night to my blogging work, whatever that may be. I research topics to share with my audience. I listen to podcasts on influencership, communications and marketing. I usually have the following month’s content ideas planned out in advance, that way I know what types of photos I will be needing to go along with my content. I youtube tutorials on how to do certain things. You just never stop learning when it comes to this gig.
I decided to hire a professional photographer and virtual assistant who would help me organize my blogging schedule. Unfortunately for me, my VA just had a baby and is unavailable, so I am back to do doing all the work myself.
I meet with my photographer about 2x a month, usually on a Saturday. He does all the editing of the pictures. We usually do a 30 min shoot showcasing outfit posts. I still have my good camera so I try and do my own flatlays once my girls are asleep.
I have a social media planning calendar that I try to follow. I usually have my next IG post ready the night before with a caption to go along with it. Sometimes I will use the buffer app to have it all ready to go so that when it comes time to post all I have to do is simple launch it.
During the week, because of my employer, I do not post on social media as much as I would like. I do not do OOTD looks since I’m not home from work till after 5pm. I try to post on my IG story as frequent as possible to maintain my engagement. On Tuesdays, I’m on the radio, so I will usually go live while I am there as another way to engage with my audience.
The Bottom Line
Monday – Friday are different for me to dedicate to my blogging because of my full time job. I dedicate 1 hour a night to my site, were I pitch to brands, plan IG posts, write content, etc. I batch everything on the weekends. I do most of my photography during the weekends since I can catch the daylight. My goal is to have enough photographs for at least 4-5 days. That way I am not rambling through the week looking for pictures to post on my IG.
I would love to incorporate YouTube and videos to my brand but thats an entire different ballgame that will require more time. I have a YouTube Channel which you can check out by clicking here but I am not as consistent as I should be. I plan to find though. Eventually.